Valae team at TechEx Global
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About Valae

We've been inside the machine.

The founding team didn't learn enterprise AI from the outside. They built it from the inside, at companies like IKEA, Shell, L'Oreal, and Bugaboo. They know what works, what doesn't, and why 95% of AI projects fail.

3
continents
2024
founded
98.9%
success rate on ROI

Most AI projects fail.
We know why.

Before Valae, our founders built AI for global brands and saw a consistent pattern: expensive, bloated projects that failed to deliver measurable results. Most AI fails (95% of projects according to MIT) because solutions assume perfect data that doesn't exist in the real world.

Our founders created Step Zero to solve this, focusing on organising scattered knowledge into a foundational "AI brain" before building tools, ensuring every implementation actually works.

Valae team collaborating
What makes us different

Enterprise quality.
Mid-size pricing

The same architecture that powers global Fortune 500 AI systems is available to a 200-person museum or a 14-store mobility brand.

Your data doesn't need to be perfect
Most AI consultancies assume clean, structured data. We start from the assumption that your data is messy, scattered, and incomplete, because it always is. Step Zero exists specifically to solve this.
We move fast
We time projects in days, not months. Valae is structured for speed, not billable hours. The Step Zero methodology means the hard foundational work is done first, so every tool that follows is faster and cheaper.
Technically deep, commercially practical
Our team includes data scientists and engineers who build production-grade AI systems. But every project is measured by business impact (hours saved, revenue generated) not technical elegance for its own sake.
Senior-led, every time
No juniors running your project. The same directors who designed AI systems at IKEA, Shell, and L'Oreal are leading yours. That's the advantage of a lean, senior-led team.
Leadership

Meet the founders

Three directors who built their careers inside the world's biggest brands, and left to build something better.

Daniel Whytock
Daniel Whytock
Strategy Director
Daniel leads Valae's AI strategy and ROI planning for clients. He's previously led large multi-million dollar businesses at a CEO level, including DownYourHighStreet.com, and led ops at global orgs like ComAve. He translates complex tech into commercial value, ensuring every Valae project delivers measurable business impact.
Serial entrepreneur Digital ROI expert P&L leadership
Dan Porder
Dan Porder
Engineering Director
Dan leads Valae's AI engineering and data science. Formerly working on AI research at a Fortune 500 brand, he has lectured on AI at universities and scientific institutions. He also leads Vibe Coding Collective, a coding community partnered with Google and MIT. At Valae, he directs Step Zero, ensuring enterprise-quality AI brains and world-class security.
Lecturer and speaker Google DeepMind and Amazon partner Featured in Microsoft magazine
Gleb Nam
Gleb Nam
Operations Director
Gleb leads Valae's ops and delivery. He brings 15 years experience leading complex tech ops across North America, Europe, and Asia. He's held senior roles with L'Oreal, Shell, and venture capital firms, managing global engineering and data teams. He ensures that Valae delivers on time, on budget, and at enterprise quality.
15 years ops expertise Global perspective L'Oreal, Shell
Dan speaking at AI & Big Data Expo
AI & Big Data Expo, London
Team working on code
Building in Amsterdam
Dan coding
Deep in the code
Sharing insights abroad
Conferences across EU
Valae project work
The wider team

Senior-led, with deep technical bench strength

Valae's broader team includes AI engineers with experience in NLP, computer vision, data science, machine-learning ops, and knowledge graph engineering.

The team operates across the US, UK, and EU, with specialists available whenever needed. It's lean by design. Every person brings direct value, no one fills seats.

Trusted by
IKEA Bugaboo Moco Museum Shell L'Oreal Mango Mobility Spinn TU Delft
Affiliated with and featured in
Harvard MIT Google DeepMind ElevenLabs Microsoft TechEx Global TU Delft Academy of Digital Industries Dutch Royal Academy of Sciences

Let's talk

Ready to build AI
that actually works?

It starts with a 15-minute demo. No pitch decks, no pressure, just a genuine look at what AI can do for your business.

Book a demo